Japanese Subculture: Kogals and Lolitas, Rebellion or Fashion

Blog Post: Japanese subcultures: Rebellion vs. Cool; Lifestyle vs. Fashion

Currently, Japan remains one of the most homogenous countries in the world with almost ninety nine percent of its population being ethnically Japanese; however, the homogenous quality often attributed to Japan underestimates the growing importance and presence youth subcultures within Japan. Two of the most prevalent and identifiable youth subcultures are the Kogyaru (young gals) or Kogals and Gothic Lolitas. The two groups use fashion or appearance to distance themselves from mainstream society. Clothing within Japanese society seems to be one of the few ways to differentiate a person from the mainstream; however, the “rebelling” individual tends to join a group that shares similar taste in clothing and behavior lessening the rebellion effect. The young person still wishes to belong to a group, just not the mainstream group. In addition, a person wearing the fashion of a certain subculture may not necessarily embrace its principles or behave according to the rules imposed by the subculture; however, for other young people, the subculture is a lifestyle choice and not simply a cute or cool fashion. The Kogyaru culture seems to emphasize outrageous, scandalous and shocking appearance and behavior while the Gothic Lolita culture stresses modesty, politeness and proper manners. Both groups possess rebellion elements. The Kogals seem to be rebelling against the meek, quiet school girl image of the typical Japanese girl. The Lolitas on the other hand appear to be rebelling against the “repugnant”, unladylike and garish behavior of the Kogals. In addition, the Lolitas possibly are trying to escape the pressures of adulthood and becoming the ideal Japanese housewife. [Read more…]

Jessie Hollimon

SailorMoon

Hiya! 🙂 I am a senior at the College. I first became interested in Japan when I learned Sailormoon came from Japan. Since then I have branched out from just watching anime to learning about Japan’s history, culture, politics, language etc. Currently, I am really interested in Japanese pop culture because I consume so much of it. In addition, I want to get past the 2D representation of Japan, that Westerners and the Japanese endeavor to create. I also want to master the language some day but for now being able to understand the past and current culture will do.