When these two giants met, things went wild. The first collection of bags Murakami designed for the fashion house (at the order of creative director, Marc Jacobs) rejuvenated the brand–Louis Vuitton wasn’t just high-end French couture anymore, it was kawaii! Everyone loved the collection, and the West took notice–suddenly, Murakami and his Superflatness became a big name, and not just for those in the Art scene. In fact, Murakami was worried that his initial association with LV would mislead his new found fans into thinking he was simply a hand bag designer. In a TIME Magazine article, he said that he was going to take a break from the commercial and re-establish himself as a fine artist. This reaction is strange, considering that Murakami widely promotes his art as commercial–as only commercial–as if there was no difference between the two. He even included a mini Louis Vuitton boutique in his traveling ©Murakami show, which toured around the US. It’s this idea of superflat and commercial consumption as indistinguishable that seems, well, a little more complicated than that. [Read more…]
Truly, Eugenia was inspired to take “Gross National Cool”, because, well, she thinks Japan is pretty cool, and wanted to know much, much more about “it”–the people, culture, place. And, while she’s equally charmed by Sanrio and everything kawaii! , she really thinks the picture below represents her much more fully. As a 22 year old college senior, her nights are often full of terror, so she and the Obake have become really good friends!