Timeline: Japanese Fashion

English | Japanese

  • 1970s:When famous labels including Pink House, Milk and Angelic pretty began selling clothes that would be considered “lolita” by today’s standards
  • 1978: Cosplay at fan events likely originated in Japan
  • 1990s: Lolita fashion became better recognized, with bands like Malice Mizer and other Visual Kei (or visual type) bands coming into popularity
  • 1997: The rise and fall of many of these trends has been chronicled by Shoichi Aoki since 1997 in the fashion magazine FRUITS, which is a notable magazine for the promotion of street fashion in Japan
  • 1998: Tokyo’s Akihabara district has contained a large number of cosplay cafes, catering to devoted anime and cosplay fans
  • 2001:One magazine in particular, the seasonally published Gothic & Lolita Bible, has palyed an instrumental role in promoting and standardizing the style


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